Reasons for Customer Churn Your Company Needs to Address

If you could have a magic way of changing anything about tow truck Herndon va or any other business, what would that be? One of the things you can think about is reducing customer churn. If you can reduce customer churn, you will stand a lot of benefits including increased revenue, higher referrals, increased upsell value as well as higher long-term benefits you will get from your loyal customers. However, reducing churn is not as easy as it always sounds. Most customers don’t always wake up and decide to cancel doing business with a company. They will always cancel for a reason.

Here are some of the most common reasons that this cancellation happens;

Lack of engagement

Anyone who has run a company probably knows how complex it can be to run different processes. Assuming you are a software company, it can be quite difficult to manage all recurring revenue happening to your business. Any form of low engagement will always attract a huge churn. To prevent this from happening, you need to track all engagements you have. Ensure you come up with all those danger zone metrics and set up monitoring so that your customer success team can get immediately notified when a customer approaches that line.

Poor product-market fit

We have all been sold a product that we didn’t want. When that happens, it will not all go well with us. Companies will pretend that it never happened and when they rationalize it, it becomes a disaster in waiting. Your marketing and sales team needs to attract prospects and close opportunities that can benefit from the products you offer. If you are closing customers that won’t find success on your platform, it will most likely create damage to your brand. You must have consistent communication between various sectors of your business so that they can speak with one voice to ensure customer success.

Product bugginess

From the line of software, you probably know what bugs are. When customers depend on your product, it is your responsibility to ensure all their needs and demands are met. Software and other related applications will always have some form of bugs. Customer tolerance to bugs will vary from one customer to the other. It is the work of customer success teams to ensure any bugs that occur are solved within the shortest time possible. Additionally, there need to be clear channels of communication to ensure customers are properly updated on any bugs they might be experiencing.

Difficult user experience

Your product might be having a lot of functionality and solving most issues customers face – that is always a good thing. However, some applications are not user-friendly. It is important to ensure applications you give to your users become more user-friendly and ensure all user demands and expectations are met. Many companies display applications purporting superior usability, but deep down, that is not always the case. Ensure you listen to all feedbacks to have all issues resolved amicably and within the shortest time possible.

Best Ways to Promote Your Business

Let’s all talk about it; you have started a simple business such as lawn care service and the next phase to determine the success or failure of your business lies in making sales. Since it’s a local business, or you are operating purely online, you want to drive enough traffic and prospects to help convert them to customers and returning clients. So what methods and strategies will you be using to promote your business?

Regardless of your motivation to start a business, here are some tools and tips to help you reach new customers and provide you with much-needed brand awareness.

Build your brand

You need to craft a brand image around your business and stick with that image. You need to be consistent in your messaging and offers, and let customers associate some aspects when they hear your business mentioned. A brand is a set of expectations, memories, and stories that create a relationship, which when taken all together, account for the decision a customer makes concerning doing business with you. Essentially, a brand is what identifies your business. It is how the public sees your business. It is a feeling that is evoked to your customers and prospects when your business is mentioned.

Know your audience

You need to have a clear understanding of your audience and what they respond to. You need to have a good understanding of their desires and challenges. Having a good understanding of your audience will help in establishing brand loyalty and making them become loyal advocates who can promote your business among their friends and family. Create content with your audience in mind, and always aim at delighting them.

Start using social media

You need to be consistent and heavy when it comes to the use of social media to spread your message and expand your reach. Social media marketing is very important in including promotions and efforts that are geared towards showcasing your products. Additionally, you stand a good chance to boost the awareness of your brand, monitor the strategies used by your competitors, and identify all aspects of what works and what doesn’t.

Make use of email marketing

An email marketing strategy can be a very vital tool for promoting existing things about your business, be it products or services. Email marketing helps in sharing your content to the audience including exclusive offers, discounts, and pre-sales of new products. Email marketing can also invite potential subscribers to exchange their information with free content. The easiest to get started in email marketing is to have a content management system to help you monitor your email list.

Engage with your community

You need to engage with your audience and build a community. Doing so presents one of the most effective ways to do audience research and learn more about your customers. Engaging with your audience will help in giving you fruitful insights into how to make campaigns that can be most effective on what you are promoting. Additionally, it will also make your prospects feel more connected with your brand. Ensure you include tests such as net promoter score that can be useful in understanding the level of satisfaction your audience gets

Understanding Customer Service And Its Importance

When you are operating a business on a low budget, several factors will have the highest priority when allocating funds. Provided you have the right product to the market, you would want to channel all your energy and efforts to your customer service department. Businesses such as Middle River tow truck understand the importance of offering the highest levels of customer service, and that’s why they continue to perform better over their competitors.

Why is Customer Service Important?

Customer service is very important for any business because it helps in retaining customers and extracting more value from them. If you can produce the highest level of customer service, businesses can recoup customer acquisition costs and get a loyal following. Happy customers are a huge asset to your business and become loyal crusaders who refer your business to their friends and colleagues.

Here is the top of the reasons you need to invest in your customer service team.

Gain from customer retention

Many people don’t know that customer retention is cheaper than customer acquisition. A simple increase in customer retention by 5 percent can equate to an increase in profit by 25 percent. Repeat customers are more likely to spend with your brand than new customers. Many businesses make the mistake of being reluctant to spend on customer success because they view it as starving acquisition. However, the fact is investing in customer success will create more room for your business to breath and perform better tomorrow, while others are struggling.

Brand Projection

Customer service represents your brand image, mission, and values. You may have an idea of what your brand represents, but it’s your customers who know better. Your customer service team serves as a connection to your customers and will have the opportunity to represent your brand. If you don’t have a customer service team, you will not have any means of direct communication with your customers. Your customer service team will play an important role in connecting with your customers.

Creating happy customers

Happy customer service relates to creating happy customers. Ensure your customer service team is happy and doing so will translate to creating happy customers as well. If you want your employees to deliver the best for your business, ensure they feel wanted and respected, and have their views heard. Doing so will give them intrinsic motivation to do even better and serve customers to the best of their abilities.

Promote Customer Spending

Customers are willing to pay more to companies that offer better customer service. Research has shown that 50 percent of customers increase their purchasing with a brand that offers a positive customer experience. Customers are willing to pay more for a product or service if they can be assured of positive customer experience. Customers are influenced by even a single experience, with a positive or negative experience acting as a deciding factor for them to stick to a brand or abandon it.

If you have a customer service department, you will benefit from invaluable insights that the team can offer you, to customer experiences.

Best ways to communicate to improve customer care

At the heart of every great customer care service in business is great communication. Communication is at the center of human interaction and can break or make a business. Towing services cape coral have embraced effective communication to woe their customers. The ability to communicate effectively with customers can lead to increased sales, repeat businesses as well as referrals. On the other hand, not being able to hold meaningful communication can have a negative effect, leading to decreased sales, negative feedback, and frustrated customers.

If you can’t convince and communicate to your customers the products and services you are selling, they will simply move to other available options. Effective communication should be formulated and adhered to by all employees in an organization. The lack of key service skills can put businesses at risk. Here are some sure ways to improve the way you communicate with customers when you are providing customer service and support.

Patience is key

A customer will reach to you when they are unsure and probably frustrated. They may sometimes be angry because of miscommunication or because they feel they have been unfairly treated. Most times, a great deal of patience is required so that you can understand the underlying problem and be in a position to offer a fair solution. In the end, being patient will make you a winner. Ensure you are patient with a customer and capture all details appropriately.

Accuracy of information

In business, honesty is a very important virtue. When you communicate to a customer about the turnaround time for any service or product, ensure the same goes to happen. It is your responsibility to ensure the information and time communicated for service delivery are adhered to accordingly. Any disparity that comes as a result of not following time will make your customers unhappy.

Practice active listening

Behind every customer service call, there should be a real human who answers customer questions and concerns. All that a customer needs are to feel understood, heard, and served. Active listening is an important skill that you can develop through practice. You should always approach each conversation with the goal to learn something and focus on the customer. When the customer is done speaking, ask any clarifying questions, and seek to understand and solve their concerns.

Learn empathy

You should learn to empathize with your customers. Empathy is the ability to understand how a customer feels and be in their shoes. Some people are naturally good with empathy, while others are not. The good news is that it’s a skill that can be acquired. While listening to a customer, try to see the problem through their eyes and imagine how the situation might be making them feel. Customers will be more receptive is they feel understood by you. Additionally, empathy will also de-escalate conflict and will create a more enjoyable interaction.

At all times, use positive language as it will help take the stress away from a customer. Words are powerful and can create different relationships with your customers. At all times, ensure you have a positive use of verbs.


How to Improve your People Management Skills

patienceAt the very basic, any business, be it Platinum Access Limousines or any other,  evolve to be successful because of two main things; figuring out what needs to be done and getting those things done. The main challenge comes when trying to get other people to execute your idea. Managing people is a tough skill because people are different and have varied personalities. However, peoples’ management skill can be learned, and you can perfect it.

To assess your people management skills, you need to ask yourself some basic questions. You need to evaluate how well you relate with others, how well you work with others and your tolerance.  If you are looking forward to improving your people management skills, here are a couple of things you can do.


Patience is a very important skill, that in most cases, everyone thinks they have it until he or she are pushed to the corner. It may be true that some people are born with a higher level of patience than others, but that is not to mean you may not be able to develop your ability to keep a level head in a stressful situation. When you have this feeling like others are losing their cool, you can maintain your patience by closing your eyes, taking a deep breath through your nose and out through your mouth and slowly counting silently in your head up to ten. It is a simple technique that can help you stay patient and calm.

Good Communication

Good communication includes a wide range of issues including your ability to get along with people, your persuasion skills, and your ability to get others to listen to you as well as being clear in what you say. Being clear in what you say is particularly important because in most cases, you will have a limited time when passing your message to others. It can be a bit challenging and overwhelming to pass your message to an audience defined by browsing their phones and paying little attention to what you communicate.

Ability to Relate

peopleBusiness is all about relating with people. You need to be able to relate with other people by accommodating their points of view. When you find that you are struggling to relate to other people’s point of view, all you need is to try putting yourself in their shoes. Ask yourself what caused them to say what they said, or what caused them to feel the way they felt. You will be able to relate with others better if you can view a situation from a perspective that is different from yours.


You need to develop the ability and habit of listening. We are all given two ears and one mouth for a reason. You need to listen more than you speak. Take time to listen to what your employees or team members are saying. Listen keenly without interrupting. Employ active listening and respond to issues at the appropriate time in your conversation. Always have a good judgment. The foundation of good judgment lies in looking at the world around you, listening to what others have to say and learning from the information they have.





How to Increase Productivity at Work

productivityA day has so many hours and therefore making the most out of your time is critical to achieving productivity. Being more productive, whether working in an office setting or at the roads with isn’t rocket science, but it requires deliberation about how you manage your time. Being productive at work can be a bit difficult, but effectively managing your time is key to being productive.

Productivity involves a combination of focused efforts and intelligence planning. Every time the daily work ends, chances are that you are certainly not satisfied with what you have accomplished during the day. The good news is that productivity can be continuously improved, and here are the top ways you can achieve it.

Seek Help

When we talk about seeking help, we mean delegating tasks accordingly. Everyone needs help, and you should not labor to take a massive chunk of functions alone. To get help from others, you need to trust your colleagues in the guidance you get the work done. When delegating your tasks to colleagues, you need to tell them about the deadline to get more serious. When delegating tasks, you should also avail all helpful resources to your colleagues to help them feel comfortable about the task.

Avoid Distractions

Avoid getting stuck into unnecessary things including meeting. It may be very tempting to meet people out of the benefit of networking, but some meetings are not worth it. By the time you get to your desk, know which meetings are necessary to attend, and which ones to skip. In case your senior wants to have a one on one meeting with you, it is obviously going to be very important. Also, ensure meetings are adequately scheduled to avoid last minute rush and inconveniences. Stop getting distracted by the internet including social media.

Have a To-Do List

To-Do ListHave a to-do list of the tasks you need to do, starting from the simplest to the most complex. Put a lot of preference simple tasks to complete them the quickest before moving to complicated ones.  You can get more organized by using google task manager to sync tasks with Google Calendar, Gmail, and Google mobile app among others. If tasks are large, break them into smaller chunks. Put a timer on these tasks so that you do not lose focus on essential details. For your to-do list, review it occasionally to ensure that it is in line with what you want to achieve.

Take Breaks

A study from the Pennington Biomedical Research Center which is in Louisiana shows an exciting lifestyle habit of about 17000 men and women subjected through the research. This study shows that 54% of these people are more likely to die of heart attacks because of sitting all the day long. If you spend more than 8 hours on a desk with a decreased level of physical activities, you are doing your body much harm. Always take a break to engage in some form of physical activities to top up your energy levels.

How to Eat Clean and Healthy Every day

eat cleanAre you looking for a more inspired and principled way to eat? If you change on some of the unhealthy foods you take and start to eat clean, you will become healthier and feel better. You have probably heard about clean eating, but you might not have an idea of what it involves. Eating clean is all about eating more of the best and healthiest foods that can be found on the market. It also consists of eating less of the not so healthy meals on the shelves.

Eating clean means embracing whole foods such as fruits, vegetables, and whole grains. It means you have to take the required proportions of proteins and fat and cut on refined grains, preservatives, and additives. You have to dish out unhealthy fats and unwanted amounts of salt and sugar. If you are looking forward to getting started in clean heating, here are the underlying principles.

Fruits and Vegetables

As far as fruits and vegetables are concerned, most people don’t get enough of them. Data from the Center for Disease Control and Prevention shows that 76 percent of Americans do not get enough fruits every day. This data also indicates that 87 percent do not eat enough servings of vegetables.  If you eat more fruits and vegetables, you can significantly reduce the number of risks associated with chronic diseases. These diseases include high blood pressure, heart diseases, type 2 diabetes, cancer, and obesity. Fiber that is found in fruits and vegetables helps to keep micronutrients in check and reduce the risks if autoimmune diseases.

Take Whole Grains

Whole grainsThe cleanest whole grains are those who have not been processed. Think of these whole grains; Quinoa, rice, and oats. Most people avoid these whole grains and instead go for less healthy options such as wheat, pasts, bread among others. Do not be duped by claims of whole grains that are put up in labels. You will need to take a closer look at the ingredients contained in a packaging. Avoid refined carbs such as pasta, white bread, and sugar.

Eat Less Meat

Yes, you read it right; eat less meat.  Research shows that cutting back on meat and working towards becoming a vegan is an important decision you can make. Eating less meat can help you in reducing blood sugar and other risks of heart diseases. Eating more veggies helps in supplying you with the right amounts of fiber that your body needs.  If you have to eat meat, choose the lean cuts. You have to cut down on processed meats such as cold cuts, sausages, and bacon.

Avoid Processed Foods

We are not entirely opposing processed foods because when we cook at home, we are typically processing goods. However, most of the processed foods you can find on the market is processed beyond the recommended levels. Keep a keen eye on anything that has lots of sugar and refined grains as it is among the unhealthiest options. There are clean processed foods such as plain yogurt, whole-wheat pasta, cheese and packaged baby spinach. However, you have to be keen on any other processed foods out there. The main dangers of processed foods are exposure to BPA and other chemicals that are mostly found in plastics.



Lifestyle Habits making you Fat

fatWhen you are running from one business to another or working long hours on the computer, your diet and fitness goals may suffer. If your days are fully packed on a business meeting, you might lack some time for yourself. You may be unintentionally putting your health at risk by adding extra weight. Losing weight and getting in shape is not as easy as it sounds. We are in a busy world, and we do not have much time to do what it takes to lose weight and stay top in shape all the time.

Adding weight from meals we take is simple, and sometimes it happens fast. You could be adding weight without knowing, or even adding and feeling better about it. If you need to lose weight, avoid getting extra weight and stay happily healthy, here are a couple of things you have to observe.

Eating Low-Fat foods

plant based dietWhen you visit the grocery store and supermarkets, you will find many foods labeled low fat or fat-free diets. Yes, these foods might be low-fat ones, but they do so by replacing fat with sugar and other chemicals which are even worse than fat itself. These foods digest more quickly leaving you with a sugar crash and feeling hungry again. When you plan to take any food, have a nutrition discipline in mind.

Eating Too Quickly

How many times have we gone to eat and within 5 minutes we are done with the process? Research from the University of Rhodes found out that people who ate slowly are a third of those who ate fast. The stomach takes 20 minutes to tell the brain that you are full. For every meal that you take, it should last at least 2o minutes for proper digestion to take place. Try to increase the number of chews you subject your food to and pace yourself.

Skipping Meals

One of the worst things you can do to your body and mind is skipping meals. It makes you fat, point blank! When you skip meals, your metabolism slows down making you more likely to overeat later during the day. The American Journal of Epidemiology research showed that people who skip breakfast were 4.5 times more likely to be obese. You need to rev up your metabolism by eating small proportions of food every day. You can also take healthy snacks which can keep you full throughout the day for very few calories.

Watching TV as you Eat

It is awful to watch TV while you eat. When you watch the television while eating, you are not entirely focused on anything else than what you’re doing. Research conducted by the University of Birmingham found that people who get distracted while eating a meal tend to eat more snacks afterward to compensate for not paying attention. Another harm you might be doing to your body is taking big bites. Cut your food into smaller pieces. Cutting the food into smaller pieces increases enjoyment and also takes longer to eat. This will increase your overall satisfaction.


Harmful Effects of Taking Junk Foods

Junk foodsThe dark side of junk foods is a fact not well known. Numerous research has shown how junk foods and processed foods increase childhood obesity, diabetes, heart diseases and other chronic ailments. Junk foods do not do any good to our bodies. These foods create a lot of harm to ourselves, and their daily consumption eventually makes our brain weak and non-functional.

The side effects of taking junk foods are so strong that one doesn’t come out of it quickly. It is essential to keep track of the kind of food you make. Let us look at some side effects of taking junk foods;

Can Cause Memory and Learning Problems

According to a study published on the American Journal of Clinical Nutrition, it shows that healthy people who took junk for five days performed low and poorly on matters cognitive tests, which measured their attention, mood and speed. The conclusion from the research was that taking junk foods for only five days can have some disruptions and deterioration of your memory. This finding is from the fact that poor or toxic diet can cause specific chemical reactions that cause inflammation of the hippocampus area.

Increased Risk of Dementia

The risk of dementia has been one of the scariest discoveries that are associated with consumption of junk foods. Some of you might be aware that insulin is produced in the pancreas and aids with the transportation of glucose which is required to fuel the body. Insulin is also produced in the brain where it works on transporting signals between nerve cells and the formation of memories. Studies show that too many fatty foods and use of sweets can substantially lead to an increase of insulin levels in the body.

Lessons One Ability to Control Appetite

Excessive consumption of fat that is found in processed and fried foods may send mixed signals to the brain which makes it quite difficult to process what you have eaten and control of your hunger. This is the simple fact why you end up overeating. A healthy brain function requires a daily dosage of essential fatty acids such as omega 3 and omega 6. Deficiency of these two vital elements may lead to an increased risk of attention deficit disorder, bipolar disorder, dementia and other brain-related problems.

Inpatient and Uncontrolled Cravings

Eating sugary products such as doughnuts or a cupcake may have a quick spike your blood sugar levels. This spike makes you feel very happy and satisfied. However, as soon as the levels return to the required normal, you are left feeling more irritable. Furthermore, fast foods are fully packed with refined carbohydrates which may cause your blood sugar levels to fluctuate uncontrollably. If your blood sugar levels get to a very low level, it may cause confusion, fatigue, and anxiety. With high levels of sugar and fats in the body, you tend to eat too fast and quick to satisfy your cravings. Fast foods are specially designed to be quite addictive due to their high levels of sugars, salts, and fats.